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001 978-3-030-14038-0
003 DE-He213
005 20220801214833.0
007 cr nn 008mamaa
008 190312s2019 sz | s |||| 0|eng d
020 _a9783030140380
_9978-3-030-14038-0
024 7 _a10.1007/978-3-030-14038-0
_2doi
050 4 _aTK5101-5105.9
072 7 _aTJK
_2bicssc
072 7 _aTEC041000
_2bisacsh
072 7 _aTJK
_2thema
082 0 4 _a621.382
_223
100 1 _aMcCarthy, Richard V.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_940765
245 1 0 _aApplying Predictive Analytics
_h[electronic resource] :
_bFinding Value in Data /
_cby Richard V. McCarthy, Mary M. McCarthy, Wendy Ceccucci, Leila Halawi.
250 _a1st ed. 2019.
264 1 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2019.
300 _aX, 205 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aIntroduction to Predictive Analytics -- Know Your Data – Data Preparation -- What do Descriptive Statistics Tell Us -- The First of the Big Three – Regression -- The Second of the Big Three – Decision Trees -- The Third of the Big Three - Neural Networks -- Model Comparisons and Scoring -- Appendix A -- Data Dictionary for the Automobile Insurance Claim Fraud Data Example -- Conclusion.
520 _aThis textbook presents a practical approach to predictive analytics for classroom learning. It focuses on using analytics to solve business problems and compares several different modeling techniques, all explained from examples using the SAS Enterprise Miner software. The authors demystify complex algorithms to show how they can be utilized and explained within the context of enhancing business opportunities. Each chapter includes an opening vignette that provides real-life example of how business analytics have been used in various aspects of organizations to solve issue or improve their results. A running case provides an example of a how to build and analyze a complex analytics model and utilize it to predict future outcomes. Focuses on how to use predictive analytic techniques to analyze historical data for the purpose of predicting future results; Takes an applied approach and focus on solving business problems using predictive analytics and features case studies and a variety of examples; Uses examples in SAS Enterprise Miner, one of world’s leading analytics software tools.
650 0 _aTelecommunication.
_910437
650 0 _aComputational intelligence.
_97716
650 0 _aData mining.
_93907
650 0 _aQuantitative research.
_94633
650 1 4 _aCommunications Engineering, Networks.
_931570
650 2 4 _aComputational Intelligence.
_97716
650 2 4 _aData Mining and Knowledge Discovery.
_940766
650 2 4 _aData Analysis and Big Data.
_940767
700 1 _aMcCarthy, Mary M.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_940768
700 1 _aCeccucci, Wendy.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_940769
700 1 _aHalawi, Leila.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_940770
710 2 _aSpringerLink (Online service)
_940771
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783030140373
776 0 8 _iPrinted edition:
_z9783030140397
776 0 8 _iPrinted edition:
_z9783030140403
856 4 0 _uhttps://doi.org/10.1007/978-3-030-14038-0
912 _aZDB-2-ENG
912 _aZDB-2-SXE
942 _cEBK
999 _c76807
_d76807