000 | 04630cam a2200553Ii 4500 | ||
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001 | on1130904466 | ||
003 | OCoLC | ||
005 | 20220711203552.0 | ||
006 | m o d | ||
007 | cr un|---aucuu | ||
008 | 191214s2020 enk ob 001 0 eng d | ||
040 |
_aEBLCP _beng _erda _cEBLCP _dDG1 _dEBLCP _dOCLCF _dOCLCQ _dBNG _dYDX |
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019 | _a1130114283 | ||
020 | _a9781119681434 | ||
020 | _a111968143X | ||
020 |
_a9781119681427 _q(electronic bk. ; _qoBook) |
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020 |
_a1119681421 _q(electronic bk. ; _qoBook) |
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020 | _z1786304597 | ||
020 | _z9781786304599 | ||
029 | 1 |
_aAU@ _b000066461013 |
|
029 | 1 |
_aCHNEW _b001077283 |
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029 | 1 |
_aCHVBK _b582552737 |
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035 |
_a(OCoLC)1130904466 _z(OCoLC)1130114283 |
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050 | 4 | _aHF5415.1265 | |
082 | 0 | 4 |
_a659.14/4 _223 |
049 | _aMAIN | ||
100 | 1 |
_aDuong, Véronique, _eauthor. _98885 |
|
245 | 1 | 0 |
_aSEO management : _bmethods and techniques to achieve success / _cVéronique Duong. |
264 | 1 |
_aLondon : _bISTE, Ltd. ; _aNewark : _bJohn Wiley & Sons, Incorporated, _c2020. |
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300 | _a1 online resource | ||
336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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588 | _aDescription based on print version record. | ||
505 | 0 | _aCover; Half-Title Page; Title Page; Copyright Page; Contents; Acknowledgments; Introduction; SEO: An Essential Traffic Channel; 1. State of the Art of SEO; 1.1. The market share of search engines; 1.2. Developed technologies and voice search; 1.2.1. Google AMP and Baidu MIP; 1.2.2. Voice search and connected speakers; 2. SEO Project Management from A to Z; 2.1. The specifications or customer brief to be respected; 2.2. The kick-off meeting; 2.3. Reverse schedules; 2.4. Technical audit of the site; 2.5. Implementation of technical recommendations; 2.6. Semantic audit of the site | |
505 | 8 | _a2.7. The study of keywords2.8. Content optimization; 2.9. Integration of optimized content; 2.10. Auditing of external links; 2.11. Technical and semantic acceptance testing; 2.12. Follow-up, maintenance and reporting; 3. Technical SEO: from HTML Tags to URL; 3.1. Simulation of Google's transition; 3.2. Compliant URLs for SEO; 3.3. Reasons for non-compliant URLs; 3.4. Active versus inactive pages; 3.5. Active and inactive pages × depth; 3.6. Crawl budget of a site; 3.8. The objectives of AMP, MIP and Turbo Pages; 3.9. Loading times by page type; 3.10. Robots.txt; 3.11. Sitemap.xml | |
505 | 8 | _a3.12. 404 pages3.13. 301/302 redirection; 3.14. Removal of broken and redirected URLs; 3.15. Canonical plan; 3.16. Log audit; 3.17. Meta tags; 3.18. Heading tags; 3.19. Hreflang tagging; 3.20. Alt attribute tagging; 3.21. Rich snippets tagging; 3.22. Open Graph meta tagging; 3.23. Twitter meta tagging; 3.24. Social network share buttons; 3.25. Page lifecycle management (articles and products); 3.26. Seasonality of pages; 3.27. Pagination of pages on a site; 4. Semantic SEO, Editorial and Copywriting; 4.1. Optimization of the title tag; 4.2. Optimization of the meta description tag | |
505 | 8 | _a4.3. Optimization of heading titles (H1, H2, H3)4.4. Optimization of URLs (URL rewriting); 4.5. Optimization of text content; 4.6. Optimization of internal network size; 4.7. Optimization of alt attributes for images; 4.8. Optimization of breadcrumbs (anchors); 4.9. Optimization of internal and external anchors; 4.10. Media file optimization; 5. Link-building Methods; 5.1. Guest blogging; 5.2. Paid external publications; 5.3. Link ninja; 5.4. Link baiting (inbound marketing); 5.5. Product tests or services; 5.6. Participation in events; 5.7. Video marketing; 5.8. Writing press reviews | |
505 | 8 | _a6. Computational Engineering Applied to SEO6.1. Semantic ontologies; 6.2. TF-IDF; 6.3. N-grams; 6.4. Named entities; 6.5. SEO and computational engineering; 7. International SEO Specificities; 7.1. Baidu SEO; 7.2. Yandex SEO; 7.3. Naver SEO; Conclusion; Opening Questions; References; Books; Websites; Index; Other titles from iSTE in Information Systems, Web and Pervasive Computing; EULA | |
650 | 0 |
_aInternet marketing. _98886 |
|
650 | 0 |
_aWeb search engines. _98887 |
|
650 | 7 |
_aInternet marketing. _2fast _0(OCoLC)fst00977272 _98886 |
|
650 | 7 |
_aWeb search engines. _2fast _0(OCoLC)fst01173234 _98887 |
|
655 | 4 |
_aElectronic books. _93294 |
|
776 | 0 | 8 |
_iPrint version: _aDuong, Véronique. _tSEO Management: Methods and Techniques to Achieve Success. _dNewark : John Wiley & Sons, Incorporated, ©2020 _z9781786304599 |
856 | 4 | 0 |
_uhttps://doi.org/10.1002/9781119681427 _zWiley Online Library |
942 | _cEBK | ||
994 |
_aC0 _bDG1 |
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999 |
_c69226 _d69226 |