000 03517nam a22004455i 4500
001 978-3-8348-2396-0
003 DE-He213
005 20200421112035.0
007 cr nn 008mamaa
008 131001s2013 gw | s |||| 0|eng d
020 _a9783834823960
_9978-3-8348-2396-0
024 7 _a10.1007/978-3-8348-2396-0
_2doi
050 4 _aHF5415.1265
072 7 _aUF
_2bicssc
072 7 _aKJE
_2bicssc
072 7 _aCOM064000
_2bisacsh
072 7 _aBUS090000
_2bisacsh
082 0 4 _a658.872
_223
100 1 _aSchlee, Christian.
_eauthor.
245 1 0 _aTargeted Advertising Technologies in the ICT Space
_h[electronic resource] :
_bA Use Case Driven Analysis /
_cby Christian Schlee.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer Vieweg,
_c2013.
300 _aXXVI, 339 p. 80 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aFoundations of Targeted Advertising -- Use Case Identification and Description -- Technological Use Case Analysis -- Analysis of Key Building Blocks in Targeted Advertising Technologies -- Business and Legal Aspects of Targeted Advertising.
520 _aIn recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.   Contents �         Types of Targeting, Definition of Advertising Formats �         Targeted Advertising Use Cases in Web, IPTV, Mobile and Converged Environments �         Key Building Blocks: Generic Targeted Advertising Platform, Identity Management Issues, Recommendation Technologies �         Business and Legal Aspects     Target Groups �         Researchers and students in ICT, engineering, business administration with technological background �         ICT engineers, new media experts, advertising professionals with technological background     The Author Christian Schlee studied business administration and electrical engineering at Darmstadt University of Technology and Information and Communication Technologies at Ecole Centrale de Lyon. He works for a large European telecommunication provider with a special focus on IPTV topics.
650 0 _aComputer science.
650 0 _aE-commerce.
650 1 4 _aComputer Science.
650 2 4 _ae-Commerce/e-business.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783834823953
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-8348-2396-0
912 _aZDB-2-SCS
942 _cEBK
999 _c56310
_d56310