| 000 | 02839nam a22005055i 4500 | ||
|---|---|---|---|
| 001 | 978-3-642-36793-9 | ||
| 003 | DE-He213 | ||
| 005 | 20200420211753.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 130612s2013 gw | s |||| 0|eng d | ||
| 020 |
_a9783642367939 _9978-3-642-36793-9 |
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| 024 | 7 |
_a10.1007/978-3-642-36793-9 _2doi |
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| 050 | 4 | _aHF5410-5417.5 | |
| 072 | 7 |
_aKJS _2bicssc |
|
| 072 | 7 |
_aKJSM _2bicssc |
|
| 072 | 7 |
_aBUS043000 _2bisacsh |
|
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aSolberg S�ilen, Klaus. _eauthor. |
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| 245 | 1 | 0 |
_aExhibit Marketing and Trade Show Intelligence _h[electronic resource] : _bSuccessful Boothmanship and Booth Design / _cby Klaus Solberg S�ilen. |
| 264 | 1 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : _bImprint: Springer, _c2013. |
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| 300 |
_aXLI, 150 p. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 490 | 1 |
_aManagement for Professionals, _x2192-8096 |
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| 505 | 0 | _aIntegrated marketing communications -- Booth staff behavior -- Booth design and marketing materials -- Pre-show planning -- Post-show follow-up -- Trade show intelligence. | |
| 520 | _aThis book serves as a  helpful resource for practitioners as well as students of event marketing. It focuses on successful boothmanship (software) and design (hardware) for trade shows. Companies are starting to realize the importance of trade shows not only as a place to convey or distribute, but also to gather and analyze information. Constantly emerging techniques are making this task easier and more important for companies to stay competitive, but adequate planning and organization still remains a challenge. The book largely focuses on the perspective of competitive intelligence, called Trade Show Intelligence, which emphasizes the importance of information gathering and analysis. A vast range of examples and cases support the main concepts presented. This books aims to assist the reader to successfully plan and organize trade shows. Students taking event marketing courses can use this work as a sourcebook for the principles of successful booth management. | ||
| 650 | 0 | _aBusiness. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aIndustrial management. | |
| 650 | 0 | _aMarket research. | |
| 650 | 1 | 4 | _aBusiness and Management. |
| 650 | 2 | 4 | _aMarketing. |
| 650 | 2 | 4 | _aMedia Management. |
| 650 | 2 | 4 | _aMarket Research/Competitive Intelligence. |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783642367922 |
| 830 | 0 |
_aManagement for Professionals, _x2192-8096 |
|
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-642-36793-9 |
| 912 | _aZDB-2-SBE | ||
| 942 | _cEBK | ||
| 999 |
_c51375 _d51375 |
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