| 000 | 01934nam a22005055i 4500 | ||
|---|---|---|---|
| 001 | 978-1-137-38619-9 | ||
| 003 | DE-He213 | ||
| 005 | 20200420211752.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 170315s2014 xxu| s |||| 0|eng d | ||
| 020 |
_a9781137386199 _9978-1-137-38619-9 |
||
| 024 | 7 |
_a10.1057/9781137386199 _2doi |
|
| 050 | 4 | _aHF5410-5417.5 | |
| 072 | 7 |
_aKJS _2bicssc |
|
| 072 | 7 |
_aKJSM _2bicssc |
|
| 072 | 7 |
_aBUS043000 _2bisacsh |
|
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aSathi, Arvind. _eauthor. |
|
| 245 | 1 | 0 |
_aEngaging Customers Using Big Data _h[electronic resource] : _bHow Marketing Analytics are Transforming Business / _cby Arvind Sathi. |
| 264 | 1 |
_aNew York : _bPalgrave Macmillan US : _bImprint: Palgrave Macmillan, _c2014. |
|
| 300 |
_aXIV, 215 p. _bonline resource. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_atext file _bPDF _2rda |
||
| 520 | _aData is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics. | ||
| 650 | 0 | _aBusiness. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aMarket research. | |
| 650 | 0 | _aBig data. | |
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aManagement science. | |
| 650 | 1 | 4 | _aBusiness and Management. |
| 650 | 2 | 4 | _aMarketing. |
| 650 | 2 | 4 | _aMarket Research/Competitive Intelligence. |
| 650 | 2 | 4 | _aBig Data/Analytics. |
| 650 | 2 | 4 | _aEconomics, general. |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9781137386182 |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1057/9781137386199 |
| 912 | _aZDB-2-SBE | ||
| 942 | _cEBK | ||
| 999 |
_c51316 _d51316 |
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