Cannon, Tom <br/><br/>
Basic Marketing 

 - 3 
 - Delhi  A.I.T.B.S. Publishers & Distributors  1995 
 - p.463 
<br/><br/><label>ISBN: </label>8174730206 
<br/><br/><label>Subjects--Topical Terms: </label> Industrial Markets  Test Marketing  Strategic Marketing  Marketing Planning  Sales Promotion  
<br/><br/><label>Dewey Class. No.: </label>658.4 C18B