Sathi, Arvind. <br/><br/>
Engaging Customers Using Big Data  How Marketing Analytics are Transforming Business /  [electronic resource] : 
by Arvind Sathi. 
 - XIV, 215 p.  online resource. 
<br/><br/> Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics. 
<br/><br/><label>ISBN: </label>9781137386199 
<br/><br/><label>Standard No.: </label>10.1057/9781137386199  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Marketing.<br/>Market research.<br/>Big data.<br/>Economics.<br/>Management science.<br/>Business and Management.<br/>Marketing.<br/>Market Research/Competitive Intelligence.<br/>Big Data/Analytics.<br/>Economics, general.
<br/><br/><label>LC Class. No.: </label>HF5410-5417.5 
<br/><br/><label>Dewey Class. No.: </label>658.8