Standing Room Only Marketing Insights for Engaging Performing Arts Audiences / [electronic resource] :
by Joanne Scheff Bernstein.
- Second Edition.
- XII, 408 p. online resource.
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
9781137375698
10.1007/978-1-137-37569-8 doi
Business. Theater. Marketing. Popular works. Economics. Management science. Business and Management. Marketing. Theatre and Performance Studies. Popular Science, general. Economics, general.