Targeted Advertising Technologies in the ICT Space (Record no. 56310)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03517nam a22004455i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-8348-2396-0 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200421112035.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131001s2013 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783834823960 |
| -- | 978-3-8348-2396-0 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.872 |
| 100 1# - AUTHOR NAME | |
| Author | Schlee, Christian. |
| 245 10 - TITLE STATEMENT | |
| Title | Targeted Advertising Technologies in the ICT Space |
| Sub Title | A Use Case Driven Analysis / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XXVI, 339 p. 80 illus. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Foundations of Targeted Advertising -- Use Case Identification and Description -- Technological Use Case Analysis -- Analysis of Key Building Blocks in Targeted Advertising Technologies -- Business and Legal Aspects of Targeted Advertising. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.   Contents �         Types of Targeting, Definition of Advertising Formats �         Targeted Advertising Use Cases in Web, IPTV, Mobile and Converged Environments �         Key Building Blocks: Generic Targeted Advertising Platform, Identity Management Issues, Recommendation Technologies �         Business and Legal Aspects     Target Groups �         Researchers and students in ICT, engineering, business administration with technological background �         ICT engineers, new media experts, advertising professionals with technological background     The Author Christian Schlee studied business administration and electrical engineering at Darmstadt University of Technology and Information and Communication Technologies at Ecole Centrale de Lyon. He works for a large European telecommunication provider with a special focus on IPTV topics. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-8348-2396-0 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Wiesbaden : |
| -- | Springer Fachmedien Wiesbaden : |
| -- | Imprint: Springer Vieweg, |
| -- | 2013. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
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| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Computer science. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | E-commerce. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Computer Science. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | e-Commerce/e-business. |
| 912 ## - | |
| -- | ZDB-2-SCS |
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