Exhibit Marketing and Trade Show Intelligence (Record no. 51375)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02839nam a22005055i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-642-36793-9 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211753.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130612s2013 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783642367939 |
| -- | 978-3-642-36793-9 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.8 |
| 100 1# - AUTHOR NAME | |
| Author | Solberg S�ilen, Klaus. |
| 245 10 - TITLE STATEMENT | |
| Title | Exhibit Marketing and Trade Show Intelligence |
| Sub Title | Successful Boothmanship and Booth Design / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XLI, 150 p. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Management for Professionals, |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Remark 2 | Integrated marketing communications -- Booth staff behavior -- Booth design and marketing materials -- Pre-show planning -- Post-show follow-up -- Trade show intelligence. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book serves as a  helpful resource for practitioners as well as students of event marketing. It focuses on successful boothmanship (software) and design (hardware) for trade shows. Companies are starting to realize the importance of trade shows not only as a place to convey or distribute, but also to gather and analyze information. Constantly emerging techniques are making this task easier and more important for companies to stay competitive, but adequate planning and organization still remains a challenge. The book largely focuses on the perspective of competitive intelligence, called Trade Show Intelligence, which emphasizes the importance of information gathering and analysis. A vast range of examples and cases support the main concepts presented. This books aims to assist the reader to successfully plan and organize trade shows. Students taking event marketing courses can use this work as a sourcebook for the principles of successful booth management. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-642-36793-9 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | Berlin, Heidelberg : |
| -- | Springer Berlin Heidelberg : |
| -- | Imprint: Springer, |
| -- | 2013. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Industrial management. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Market research. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Media Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Market Research/Competitive Intelligence. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| -- | 2192-8096 |
| 912 ## - | |
| -- | ZDB-2-SBE |
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