Engaging Customers Using Big Data (Record no. 51316)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01934nam a22005055i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-1-137-38619-9 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200420211752.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170315s2014 xxu| s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781137386199 |
| -- | 978-1-137-38619-9 |
| 082 04 - CLASSIFICATION NUMBER | |
| Call Number | 658.8 |
| 100 1# - AUTHOR NAME | |
| Author | Sathi, Arvind. |
| 245 10 - TITLE STATEMENT | |
| Title | Engaging Customers Using Big Data |
| Sub Title | How Marketing Analytics are Transforming Business / |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XIV, 215 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1057/9781137386199 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | eBooks |
| 264 #1 - | |
| -- | New York : |
| -- | Palgrave Macmillan US : |
| -- | Imprint: Palgrave Macmillan, |
| -- | 2014. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Market research. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Big data. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Economics. |
| 650 #0 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Management science. |
| 650 14 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Marketing. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Market Research/Competitive Intelligence. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Big Data/Analytics. |
| 650 24 - SUBJECT ADDED ENTRY--SUBJECT 1 | |
| -- | Economics, general. |
| 912 ## - | |
| -- | ZDB-2-SBE |
No items available.